ABSTRACT HOTEL & RESIDENCES
> ART Direction
> OUT OF HOME ADVERTISING
> CAMPAIGN DEVELOPMENT
To establish a memorable launch campaign for Auckland’s Newest Hotel, Abstract. It is located at the heart of Auckland CBD. The campaign is centred around a creative insight around “The Best Stories Happen in Hotels” It features outdoor, film, print, display, and social media.
The campaign includes a comprehensive approach spanning outdoor advertisements, film, print media, display ads, and social media promotions.
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> ART Direction
> OUT OF HOME ADVERTISING
> CAMPAIGN DEVELOPMENT
IN ASSOCIATION WITH: KRUNCH.COChief Creative Officer: Bridget Taylor / krunch.co
Creative Director: Mike Ramsay / krunch.co
Motion by: Moves NZ