GENERATE KIWISAVER
> ART Direction
> OUT OF HOME ADVERTISING
> CAMPAIGN DEVELOPMENT
To create a new integrated creative campaign for Generate KiwiSaver. The campaign is based on Generate coming first place in two key financial categories and the insight that this win helps to get Kiwis where they want to be. It features outdoor, film, print, display, and social media.
Sometimes, it’s not enough to just say we’re number one. We need to highlight what that means for our customers. For Kiwis, that means affording them the time later in life for the simple joys in life.
The campaign centres around Generate KiwiSaver's achievement of securing the top position in two financial categories. This win for Generate is underscored by the understanding that it paves the way for New Zealanders to achieve their financial goals. The campaign includes a comprehensive approach spanning outdoor advertisements, film, print media, display ads, and social media promotions.
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DIGITAL BILLBOARD
PLACEMENTS AROUND NEW ZEALAND
50+
> ART Direction
> OUT OF HOME ADVERTISING
> CAMPAIGN DEVELOPMENT
DIFFERENT CREATIVE EXECUTION THROUGHOUT THE CAMPAIGN PERIOD
4
IN ASSOCIATION WITH: KRUNCH.COChief Creative Officer: Bridget Taylor / krunch.co
Creative Director: Mike Ramsay / krunch.co
Image: Denny Monk
Motion by: Moves