NEXEN TYRES
> ART Direction
> Graphic Design
> OUT OF HOME ADVERTISING
> CAMPAIGN DEVELOPMENT
To help Kiwis stay the right way up on our roads this summer, NEXEN New Zealand have launched an integrated campaign to raise brand awareness and drive sales of their premium tyres.
The eye-catching Get a Grip campaign launched nationwide a few weeks ago and features outdoor, film, display, social, promotion and new website.
CEO Brendon Tordoff says, “Having spent a lot of time at the international testing facilities we know the difference having quality tyres makes and how quickly things can turn upside down when you don’t. This simple visual idea clearly demonstrates the need for NEXEN.”
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IN ASSOCIATION WITH: KRUNCH.COChief Creative Officer: Bridget Taylor / krunch.co
Creative Director: Mike Ramsay / krunch.co
Image: Denny Monk
CAMPAIGN IMPRESSIONS IN THE FIRST TWO WEEKS
740K
AUDIENCE CLICKTHROUGHS
45K
VIDEO VIEWS