sODASTREAM
> ART Direction
> Graphic Design
> CAMPAIGN DEVELOPMENT
Digital campaign for Sodastream New Zealand to showcase the brand’s new range of machine variations and drink flavours to coincide with the summer season.
USER ENGAGEMENT (+9 FROM PREVIOUS YEAR)
83.9k
SOCIAL MEDIA ENGAGEMENT
991K
INCREASE IN PURCHASES
The SodaStream Sparkling Water Maker aimed to enhance awareness and stimulate demand by creating engaging content-driven experiences on digital platforms. This strategy was designed to effectively convey the right message to SodaStream's target audience at the optimal moment. Additionally, the objective was to cultivate a positive image of SodaStream as the premier choice for at-home beverage experiences and leverage the partnership between PepsiCo and Lipton through a content-centric creative approach.
In addition to revitalizing its social media presence, the company also sought to introduce new machines and flavour options in time for the summer season.
The new campaign slogan, "Now Streaming," reimagines the connection to the SodaStream brand entertainingly and innovatively.